OUR STORY CONTINUED
Today A.A. Laun is entering a new chapter in its long history. In July of 2016 the company changed hands and is under new management, led by Wayne Schueller of Random Lake, WI, who has spent over 30 years in the furniture industry leading innovative product and marketing strategies. Staying true to its heritage of Wisconsin manufacturing, A.A. Laun is aggressively expanding its product line to appeal to a broader set of tastes with a focus on more contemporary designs using mixed materials of woods, metals, stone, and glass. New features such as electrical charging stations are being offered in new collections to better accommodate today’s living rooms. Improvements to our website and other marketing materials have also been made to enhance our customer’s experience when researching our products.
Since our beginning in 1892 and through the ups and downs of good times, depressions, and war, A.A. Laun has continued to provide the finest in home furnishings with a commitment to Made in America quality and workmanship. We’re proud of our history and the strong loyalty we’ve developed with our customers. We’ve not been immune to the recent economic challenges, but we firmly believe the best years for both our company and the home furnishings industry are still ahead. We welcome you to join us on our journey forward.