OUR STORY CONTINUED
The Milwaukee plant was closed in 1932 and all operations were brought back to Kiel. In 1935, the present corporation, formed by A.A. Laun and supported by a community group, took possession of the Kiel factory and continued operations, changing the name to A. A. Laun Furniture Co. The company still offered almost 400 different tables, most ranging in price from $13 to $40. Small radio cabinets were made for Erla Radios of Chicago in the late 1930’s. Oak dinettes were another popular item, but a shortage of lumber during World War II forced the company to concentrate on living room tables, which has always been its specialty.
In the late 1940s and 1950s, A. A. Laun Furniture Co. became widely known as a leading proponent of modern design. The Modern Collection began with less then 30 pieces and was available in two finish choices. By the mid-1950s the Modern Collection had expanded to over 50 pieces, some available in four finish choices, in a price range of $23 to $50.
In 1945, A.A. Laun died and his son Alfred A. Laun, Jr. became president of the company. Upon Alfred’s death in 1964, his brother, John H. Laun succeeded him.
In the 1960s and 1970s A. A. Laun concentrated on Early American, Country, French Provincial, Italian and Mediterranean styles in pine, elm, and maple. By 1962, the company was making over 100 tables in six different styles and tables featuring storage behind doors or in drawers became popular. In 1969, the older son of John H. Laun, Jonathan P. Laun, joined the company as purchasing agent and later became sales manager. Upon the death of his father in 1976, Jonathan became president of the company.
The mid-1980s and early 1990s saw the resurgence of solid oak furniture. While the popularity of oak and its beautiful grain character continues today, there is now an equal interest in solid maple and our contemporary designs which emphasize cleaner lines and less grain character. A. A. Laun’s interest in quality and innovation has led to solid maple English dovetailed drawer boxes and premium slides being incorporated into newer designs as a standard feature. And to accommodate popular flat screen TV’s, entertainment consoles have become a very important part of our product line.